Christine Dornan, Consultant
Christine brings over twenty years of advertising and communications experience to Triad. As the Vice President of a New York business to business advertising agency she was responsible for media planning and purchase, production of advertising and promotional materials, management of trade shows and event planning, public relations, and account management of such clients as AlliedSignal Spectra High Performance Fibers Group; AlliedSignal Industrial Fibers Group; Converdyn, Nuclear Energy Conversion Control Systems; and Armin Corporation, Polyethylene and Thermodynamic Plastics Divisions.
As the sales and marketing head of the domestic distribution arm of an Israeli company manufacturing gas and flame detectors Christines involvement accounted for a 45% increase in gross sales within three years of her start with the company. She was responsible for all communications including advertising, public relations, newsletters, technical literature, website and trade show activities.
As an internal communications consultant for the Minolta Corporation she project managed numerous print, video, collateral, and packaging initiatives. This included analyzing her in-house clients communications needs, creating project briefs, formulating and tracking budgets, presenting creative, creating production schedules, sourcing and coordinating outside creative suppliers, and managing jobs through completion.
Christine started her advertising career in her native country, Ireland, with McConnell Advertising.